De Beers reveals holiday ad blitz
Stressing the appeal of owning "fewer, better things," De Beers will promote the diamond jewelry gift as a rock-solid "icon of enduring value" in rickety economic times.
De Beers details 'unprecedented' holiday ad blitz
New York--Stressing the appeal of owning "fewer, better things," De Beers' newly intensified holiday marketing campaign will promote the diamond jewelry gift as a rock-solid "icon of enduring value"...
De Beers opens ninth U.S. store
Costa Mesa, Calif.--De Beers has opened its latest U.S. store at South Coast Plaza in the Orange County, Calif., city of Costa Mesa.
De Beers opens ninth U.S. store
Costa Mesa, Calif.—De Beers has opened its latest U.S. store at South Coast Plaza in the Orange County, Calif., city of Costa Mesa.
De Beers to double holiday marketing spend
New York--De Beers, the diamond industry's main marketing machine long thought stalled, will now kick it into high gear this holiday season with a doubling of its marketing budget and a new diamond...
De Beers to double holiday marketing spend
New York—De Beers, the diamond industry's main marketing machine long thought stalled, will now kick it into high gear this holiday season with a doubling of its marketing budget and a new...
De Beers plans three more U.S. stores in 2008
New York—Diamond giant De Beers will open up three more retail stores in the United States before the end of the year, according to a release from the company.
De Beers sells Williamson Mine to Petra
Dar Es Salaam, Tanzania—De Beers Sociétété Anonyme has agreed to sell its stake in a Tanzanian diamond mine to Petra Diamonds Ltd. for $10 million, De Beers announced this...
De Beers opens first mines outside Africa
London—De Beers officially opened the Snap Lake and Victor Mines in Canada today, marking a series of firsts for the London-based company.
De Beers' sales up 10 percent
London—Total sales increased 10 percent in the first half of the year for the De Beers Group, but the diamond giant is approaching the second half of the year with caution due to weakness in...
De Beers says operations staying outside U.S.
London—De Beers stands firm that it has no plans to launch full-scale operations in the United States, even though the London-based company's days of being locked out due to antitrust laws...
Ontario expands diamond cutting, polishing business
Toronto, Ontario—The Ontario government and De Beers Canada, operator of the province's first diamond mine, have forged an agreement to expand local cutting and polishing activities.
De Beers to have 50 stores by year-end
New York—De Beers is upping the ante on the number of retail stores it plans to open worldwide, according to an interview that appeared in today's Wall Street Journal.
De Beers reports on progress in Africa
Washington, D.C.—The De Beers Family of Companies recently updated the world on the progress in Africa and the role De Beers plays in the continent's sustainable development.
De Beers Group Marketing brands itself 'Forevermark'
London—Starting on June 12, De Beers Group Marketing will be known as Forevermark, a move that aligns the name of the company's marketing arm with its new diamond brand.
Judge approves De Beers class-action settlement
Newark, N.J.—A U.S. Federal District Court judge presiding over the class-action suit filed against De Beers over its anti-competitive diamond prices has approved the settlement, the company...
Report: De Beers London out of sorts?
London—De Beers is shifting some of its sorting operations from its traditional home in London to Gaborone, the capital of Botswana, according to a news report from the BBC.
May 19 De Beers claim deadline
New York—Claims in the De Beers Indirect Purchaser/Reseller settlement must be postmarked on or before May 19, 2008, the Jewelers Vigilance Committee (JVC) has announced.
De Beers announces plans for Forevermark
London—De Beers' plans for its Forevermark diamond brand will be announced over the next few days to a select group of retailers and diamantaires in London, the company has announced.
Judge to approve De Beers class-action settlement
Newark, N.J.—A federal judge is slated to issue a ruling approving the $295 million De Beers class-action settlement case, the London-based diamond giant announced today.