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IDI strengthens China connection

January 04, 2008

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Ramat Gan, Israel—The Israeli diamond industry plans heavy participation at the Macau Jewelry and Watch Fair, the latest in the industry's attempts to further its relationship with an emerging Chinese nation.

More than 50 Israeli companies plan to exhibit at the show, with 37 companies taking part in the Israel Diamond Pavilion, hosted by the Israel Diamond Institute (IDI).

In addition, the IDI, together with show organizer CMP, is the official host of the opening reception for this fair, a first-time event.

The fair is scheduled for Jan. 10-13 at the Cotai Strip Convention and Exhibition Center at the Venetian Macao.

Last year, the Israeli diamond industry, led by the IDI, embarked on a multi-pronged mission to strengthen the relationship between China and Israel.

The IDI opened an office in Hong Kong in July, launched a Web site in Chinese for the Chinese diamond and jewelry industry, and announced it would increase its participation in trade fairs in China.

"The Israel diamond industry has embarked on a strategic partnership with the Chinese diamond industry," IDI Managing Director Eli Avidar said in a statement. "This underscores our belief in the huge potential that the Chinese market has to offer. We believe that the massive Israeli participation in the Macau fair will lead to fruitful business ties, and we look forward to it as an exciting opportunity to further develop our strategic cooperation with China."
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