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Martin Flyer unveils new FlyerFit ad campaign

April 07, 2008

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New York—Fine-jewelry manufacturer Martin Flyer has announced the launch of "The Inseparable Campaign," a new advertising and multimedia initiative for its trademarked FlyerFit bridal collection.

The Inseparable Campaign includes a new advertisement for FlyerFit in top consumer bridal magazines such as Brides, Modern Bride, In Style and In Style Weddings.

The premiere ad will be featured in the April issue of Brides, which hits newsstands on April 8.

FlyerFit engagement ring and wedding band sets, through a special trademarked design, fit together perfectly, thus eliminating the "dreaded gap" that exists between the two rings, according to the company.

Under the tagline "When Two Become One," the new ad features an illustration of an "inseparable" couple positioned inside a FlyerFit engagement ring and wedding band set.

"The new ad provides consumers with a strong visual that reflects all aspects of the FlyerFit brand—the technology, the concept and the emotional connection of an 'inseparable' couple," Martin Flyer Chief Executive Officer Joshua Kaufman said in a media release issued today. "The ad was designed to educate, inspire and evoke a call to action among our consumers, with the goal of driving them to our Web site and, ultimately, to our retail stores."

For more information about Martin Flyer, visit the company's Web site, Martinflyer.com.
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