PGI-USA ups platinum promotion in 2008

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PGI-USA ups platinum promotion in 2008

February 14, 2008

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New York—Platinum Guild International (PGI) USA is upping its marketing of the white metal in 2008 with a new, multi-tiered promotional campaign to support its Preferred Platinum Partner retail program.

In the first quarter alone, PGI-USA will be rolling out two key initiatives including an in-store signage program, as well as an extension of its sales training program, now available online for the first time.

PGI-USA's in-store signage program will allow its preferred retailers to select their materials and size while PGI underwrites the cost. The signage options include Duratrans, posters and countertop signs, and will give retailers the opportunity to tap into the awareness created by PGI's multi-million-dollar print advertising campaign.

"This is an exciting new program because measurable results can be seen immediately," PGI-USA Senior Vice President Jenny Luker said in a media release. "In-store signage is invaluable for consumer reference, but also reminds sales associates to show platinum to their customers."

PGI-USA says it's confident the in-store signage will lead to increased platinum bridal and fashion jewelry recognition in 2008.

PGI-USA is also launching an online sales training program, which will include key selling techniques such as how to work smarter, not harder. In addition, the online course features tips, tools, platinum messaging, interactive videos and consumer research, and serves as an updated alternative to PGI-USA's DVD sales training program.

To learn more about PGI-USA's Preferred Platinum Partner Program, contact Kevin Reilly at (212) 404-1608 or kreilly@pgiglobal.com.

For retailers interested in ordering PGI-USA's in-store signage program, visit The Duratran Co.'s Web site, Duratranorders.com/platinumguild.

For more information about PGI-USA, visit its Web site, Platinumguild.com.

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