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Vicenza sees attendance rise nearly 37 percent

January 25, 2010

Vicenza, Italy--The 62nd annual Vicenzaoro First jewelry fair, the first major show of 2010, closed Thursday with show organizers saying attendance was up 36.6 percent over the 2009 show.

Attendees numbered 17,969 at the end of the sixth and final day of the show, compared to 13,154 in 2009, a press release issued Friday said.  According to the release, the countries best represented at the show were France, Germany, Greece, Spain, Israel, Turkey and the United States.

Walking the show's aisles were a number of high-profile luxury buyers from around the world, including Scott Martin of U.S.-based Saks Fifth Avenue; Mehul Choksi of Gitanjali Group; based in India; Anna Avakian of Mercury in Armenia; Alex Popov, president of the Moscow Diamond Bourse, Russia; and Alon Torjeman of Padani in Israel.

Show organizers suggest that the increase in attendance may be attributable to an increase in demand for gold and jewelry among consumers, but the release adds that it is too early to say without hard data from other sources.

The positive news comes as the jewelry sector continues to recover from the recession.

According to the release, the demand for Italy's gold and jewelry fell about 18 percent in 2009, including a very marked downturn in the United States (where demand fell 17 percent), as well as declines in the Middle East and Europe.

The sole bright spot was the Chinese market, where there was a 12 percent increase in the demand for gold and an 8 percent increase in jewelry demand. Vicenzaoro First was held Jan. 16 through Jan. 21 in Vicenza, Italy.
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