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PranaGioia.com offers online luxury boutique

September 02, 2008

New York—E-commerce jewelry and watch wholesaler Prana Gioia Ltd. has re-launched PranaGioia.com, an online boutique devoted to luxury brands.

According to the company, PranaGioia.com provides a platform for targeted distribution of leading luxury brands and the opportunity to increase their presence on the Internet.

"PranaGioia.com is a unique way for brands to create a strong presence on the Web, while maintaining their brand integrity," Prana Gioia spokeswoman Ana Martins said in a media release. "The site is a safe space where brands feel comfortable selling on the Web in a protected and controlled setting."

Martins added that Prana Gioia strategically links its brands' Web sites within the Prana Gioia site, maximizing on keyword and search-engine optimization opportunities.

In addition, a New York showroom with a customer service department that facilitates transactions supports the site.

"Our customer service component is a distinct benefit to our e-commerce business," Martins said. "Individually, many brands do not have the proper infrastructure to accommodate high-volume online sales. Our holistic, brand-centric approach allows us to prioritize customer interaction and build ongoing relationships with them."

PranaGioia.com launched with four exclusive watch brands, including Quadtec, Renato, Ritmo Mundo and VaBene, and plans to add more collections in the near future.
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