TOPIC: Marketing

AGTA, MVI add 'Consumer's Choice' to Spectrum Awards
Dallas—The American Gem Trade Association (AGTA), together with MVI Marketing, is introducing a new awards division to the AGTA Spectrum Awards: Consumer's Choice Honors.
October 31, 2008 | National Jeweler Network
IDI promotes Goren to marketing chief
Ramat Gan, Israel—The Israel Diamond Institute (IDI) Group of Companies has promoted Alissa Goren to the position of deputy managing director and chief marketing officer, a new position created...
September 08, 2008 | National Jeweler Network
Congress Jewelers' Asztalos honored
Bonita Springs, Fla.—Gulfshore Business magazine has named Congress Jewelers' Joanne Asztalos, director of marketing, to its 40 under 40 list, an annual salute to the region's most accomplished...
October 07, 2008 | National Jeweler Network
North American Fine Jewelry Retailing Research Series: The Main Event
National Jeweler's exclusive holiday/fourth-quarter survey, The Main Event, asked jewelers to share their marketing plans and estimate the size of their fourth-quarter inventories for a variety of...
November 01, 2008 | National Jeweler Network
North American Fine Jewelry Retailing Research Series: The Main Event
National Jeweler's exclusive holiday/fourth-quarter survey, The Main Event, asked jewelers to share their marketing plans and estimate the size of their fourth-quarter inventories for a variety of...
October 23, 2008 | National Jeweler Network
Shop.org summit hosts e-commerce experts
Washington, D.C.—E-commerce experts will discuss and review the effectiveness of existing Web sites during "Critic's Corner" sessions at Shop.org's Annual Summit, to be held from Sept. 15-17,...
August 26, 2008 | National Jeweler Network
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October 29, 2008 | National Jeweler Network
De Beers to double holiday marketing spend
New York--De Beers, the diamond industry's main marketing machine long thought stalled, will now kick it into high gear this holiday season with a doubling of its marketing budget and a new diamond...
November 05, 2008 | National Jeweler Network
Rebate checks boost July retail sales
Washington D.C.—Retailers, particularly discounters, saw a slight gain in retail sales in July as consumers continued to cash in on their government-issued economic-stimulus checks.
August 14, 2008 | National Jeweler Network
LID launches Web site for retailers
New York—LID Ltd. has launched a new Web site that is part of the company's continuing effort to re-brand Diavante diamond jewelry.
November 28, 2007 | National Jeweler Network
Mondaine names Gregory as brand manager
Zurich, Switzerland—Swiss company Mondaine Watch has appointed Margaret Gregory as its brand manager in what it calls a sign of increased commitment to growing its "affordable luxury" brand in...
July 28, 2008 | National Jeweler Network
Survey: 94 percent of ultra-affluent shop online
New York--High-net-worth consumers like shopping online because of the convenience and wealth of information available, a recent survey shows.
October 22, 2008 | National Jeweler Network
Ritani repositions brand with emotional ads
New York—Fine-jewelry company Ritani is unveiling its new brand positioning to the public through a marketing campaign that is currently being unrolled in print magazines and online.
April 04, 2008 | National Jeweler Network
De Beers details 'unprecedented' holiday ad blitz
New York--Stressing the appeal of owning "fewer, better things," De Beers' newly intensified holiday marketing campaign will promote the diamond jewelry gift as a rock-solid "icon of enduring value"...
November 06, 2008 | National Jeweler Network
De Beers cuts marketing spend, hones in on men
New York—A continued, all-out promotion of the diamond industry by De Beers might not be forever, if the recent slashing of its U.S. marketing budget is any indication of where the company is...
March 20, 2008 | National Jeweler Network
IDI lab rebrands as 'World Gemological Institute'
Paso Robles, Calif.—In an effort to redevelop and reposition its existing diamond-grading laboratory to offer more products and services worldwide, the Israel Diamond Institute (IDI) will now...
December 05, 2007 | National Jeweler Network
De Beers details 'unprecedented' holiday ad blitz
New York—Stressing the appeal of owning "fewer, better things," De Beers' newly intensified holiday marketing campaign will promote the diamond jewelry gift as a rock-solid "icon of enduring...
November 06, 2008 | National Jeweler Network
Survey: 94 percent of ultra-affluent shop online
New York—High-net-worth consumers like shopping online because of the convenience and wealth of information available, a recent survey shows.
October 22, 2008 | National Jeweler Network
'Green' consumer growing beyond Birkenstocks
Stevens, Pa.—Today's luxury consumer is growing ever more eco-conscious, making it necessary for retailers to have a plan for going green.
June 09, 2008 | National Jeweler Network
Report: E-commerce sales growth slows
Reston, Va.--U.S. online retail spending increases six percent in the third quarter of 2008, compared with the same period last year, according to the latest research from ComScore.
November 05, 2008 | National Jeweler Network

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